HARD DRESSER…

is a reflection of Diana Reyes’ personal philosophy:

“WORK HARD, LOVE HARD, LIVE HARD.’

HARD embodies strength and resilience—values that represent the brand and reflect how Diana envisions clients and the Barrio Logan community.
Diana Reyes was born in San Diego and raised
in Tijuana, Mexico. She later relocated to San
Diego to pursue her dream of becoming a
hairstylist and professional makeup artist. With
over 20 years of experience, she is a licensed
cosmetologist, a professional makeup artist
(MUA), and a certified educator.

In 2010, she founded her first storefront, HAIR The Salon, in Tijuana, Mexico, which operated successfully for two years. After moving back to San Diego in 2012, she worked at AXLE Hair Labor for six years. In addition, she served as the Lead Cosmetology Instructor at Marinello Schools of Beauty and as a Makeup Educator at Bellus Academy, accumulating a combined seven years of teaching experience.

Throughout her professional journey, Diana has earned certifications from Vidal Sassoon, MAC Cosmetics, and Academy Award-winning makeip artist Ve Neill. Her diverse experience spans creative projects in print, music videos, Halloween amusement park SFX makeup, and film.